As part of PepsiCo's global citizenship initiative, the website educates consumers on recycling while staying fun and entertaining.

An interactive pop-up book brought to life with animated recycled materials that tell the story of recycling through a repeating parrot. Users can take a recycling challenge and receive Pepsi Stuff points. Also, templates for each character could be downloaded to continue the story long after the computer is turned off.

Recognition: W3 Award Show Silver in the Environmental Awareness Category

Results: 300k people pledged to recycle more

Creative Direction: Christian Wojciechowski
Art Direction: Benjamin Hancock
Art Direction: Doug Stryker
Copywriting: Matt Smith
Copywriting: Browen Walsh
Illustration: Carlo Giovanni
Animation: Brett Jubinville